PinnedMichael CauchoninOperations Research BitThe End of the World on Sale: When Advertising Invades Our Nightmares and Our SkiesFrom sleep to isolated tribes: the next round of crusades comes in the form of an ultimate advertising conquest.5 min read·Nov 29, 2023----
Michael CauchonHey copywriter, what’s your process?Every copywriter works differently, but here’s my method.6 min read·Mar 18, 2024----
Michael CauchonBeyond the Layoff Panic: Embracing AI in Creative IndustriesThe repeating cycle of new technology and job creation always starts with short-term setbacks. But the jobs will come back.5 min read·Mar 14, 2024----
Michael CauchonDrugs, CIA-Sponsored Revolts, and Extraterrestrial Lube: The Scandalous Origins of Household BrandsBehind the smiling logos hide stories that would make a secret agent blush.9 min read·Dec 13, 2023----
Michael CauchoninThe StartupThe Green Grass Mindset—How Excess Waste Became A Social StandardFrom renaissance status symbols to counterfeit luxury products, accents, fine art, high fashion, and overconsumption—wastefulness is our…4 min read·Dec 12, 2023----
Michael CauchonWill they/them replace him/her? Probably.It was always going to happen, and we should embrace the journey.5 min read·Dec 12, 2023----
Michael CauchonThe Sans-Serif Apocalypse: How the Fashion World Succumbed to BanalityWhen Fashion Loses its Soul: An Ode to the Disaster of Design Devoid of Serifs3 min read·Dec 6, 2023----
Michael CauchonLuxury Goods As A Status Symbol: A Constructed RealityAs Susan Fournier once stated, “consumers do not choose brands, they choose lives.”4 min read·Dec 4, 2023----
Michael CauchoninThe StartupStop trying to make your brand “premium”In advertising, trends come and go. This one had no right to happen.5 min read·Nov 14, 2023--2--2
Michael CauchonChatGPT is a copywriter’s best friend, not our replacement.AI will not replace our jobs. It’s those who use AI that will replace those who do not.5 min read·Mar 20, 2023----
